5 trends that could change how businesses use social media in 2015

Your company’s Facebook Page has thousands of Likes, so that means thousands of people see your updates each time you post, right? Nope. Staying relevant on Facebook will require doubling down on paid social ad spending. At the same time, we’ll also see companies diversify their social media efforts to include other social channels, including Twitter, Instagram and even China-based messaging service WeChat.

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